Marketing Skills of the Future

Scott Brinker interviewing chief marketing technologist of Xerox:

8. Any advice you’d offer to someone starting out their career in marketing today?

Get very comfortable with fundamental martech tools, hone your creative and storytelling skills, and fearlessly dig into data exploration, analytics, insights, and visualization. I believe the future of marketing is in the hands of people who can compose a compelling blog post with personally-generated creative, while laying a few lines of Javascript and building a visualization of the results of the post with some code from D3.

Compare to the email sent out in preparation for the first course in Udacity’s Deep Learning Nanodegree Foundation:

Our team has compiled an excellent selection of resources for you, so please review these as you use this week of preparation to your full advantage:

Are you completely new to the world of Deep Learning? Read this fantastic introduction to Machine Learning.

Need a refresher on the basics of Linear Algebra? Have a look at this Udacity course.

Do you want to brush up Python skills? This Intro to Data Analysis Udacity course covers the Python libraries NumPy, Pandas, and Matplotlib.

Want to play around with a real neural network right in your browser? Check out this cool Neural Network Playground.

Never worked with TenserFlow before? Follow these instructions to download and install it.

We are severely underestimating the knowledge employees and agencies will need to have to optimize for the customer journey in the future.

If most brands can’t get digital right, or more thoroughly digital transformation (which includes big data), how will they take advantage of AI? Which to be successful, requires…big data.