Posted — Apr 09, 2014

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Oh hai!

I am a multi-disciplinarian. I am interested in human nature, technology, how we experience the world, how it all intersects, and what it means for the future.

Well in our country you’d generally get to somewhere else – if you ran very fast for a long time as we’ve been doing.” “A slow sort of country!” says the Queen. “Now, here, you see, it takes all the running you can do, to keep in the same place. If you want to get somewhere else, you must run at least twice as fast as that!”Through the Looking Glass

Van Valen coined the hypothesis “Red Queen” because under this interpretation, species have to “run” or evolve in order to stay in the same place or remain extant. – Red Queen Hypothesis

Standing still is not an option. Yearning for a simpler time is not an option. Extending Daniel Defoe, there are only three things in life that are guaranteed: death, taxes, and change. Change is constant. Personal, work / business, societal.

We can try to fight it. But we won’t win.

The best way forward is to understand it, embrace it, and leverage it.

My point of view comes from, having three different careers, sometimes overlapping: activating customer experience programs for brands, running marketing agencies, and actually understanding technology because I have designed and built software products.

My Experience


2022-Current / Atlanta / Marketing Consultant

Working with clients to create marketing strategies and GTM plans. Developed UVPs and USPs, definited MQLs, PQLs, and SQLs. Audited marketing strategies and plans.

NICE (ElevateAI)

2023-2024 / Atlanta / Product-led Growth Marketing Leader

Architect behind successful marketing launch for ElevateAI, a Contact-Center-as-a-Service (CCaaS) CX AI API and SaaS platform – building and leading a strategy focused on market penetration, demand gen, and lead gen, tailored to diverse audiences, including enterprises, developers, and partners.


2021-2022 / Atlanta / Marketing Director

Brought in to revamp marketing for PLG and sales-assisted PLG blockchain developer platform. Created marketing strategy and plans and responsible for overseeing execution.

Denmark [the agency]

2012-2021 / Atlanta / COO

Recruited to provide leadership and expertise for 30-year old award-winning human-centered agency that designs and executes omnichannel marketing campaigns for clients in a wide variety of industries, including business services, web hosting, online publishing, recruitment process outsourcing, filmmaking, insurance, real estate, automotive, and non- profit. Capabilities include consumer research and journey mapping, insights, strategy, planning, branding, creative development, web and mobile development, and experiential.

Run Level Media, LLC

2009-2012 / Atlanta / Chief Operating Officer

Co-founded customer-centric agency to build web and mobile products and marketing experiences that customers love and that drive revenue for clients. Leveraged design thinking to create process to not only focus on funnel, awareness and activation, but also track customer acquisition costs, customer lifecycle revenue, retention and referrals. Provide strategic roadmap and implementation that help de-risk growth, accelerate impact, and empower clients to build capability, not dependence.


(acquired by ADP)
2005-2009 / Norcross, GA / Software Architect

Joined company to transform enterprise human capital management SaaS application, with millions of paying accounts, to a scalable, highly available and future-proof platform. Designed and implemented architectural changes from monolithic system to completely distributed platform. Provided technical leadership by training developers and writing and documenting code to get other developers up to speed on new architecture, frameworks, and methodologies.


(acquired by Servidyne)
2001-2005 / Atlanta / Software Engineer

Hired by international energy management company which focused on energy conservation and sustainability consulting in the commercial and institutional building sector. Developed SaaS maintenance management platform for fast and secure communication and tracking platform needed for demand response in Class A buildings and hotels. Responsible for design and implementation of security features, creating tools to automate client implementations for account managers, and deploying new releases and upgrades.



Brand Creation & Personality

Visual Identity Systems






Internal Communications

Global Employee Engagement

Executive Presentations

Executive Summits

Global VOC + VOE Research


Software Architecture

Product Release Management

Random Bits