Along with the Festina Lente podcast, I write the occasional newsletter.
It’s a newsletter covering customer experience. Obviously, it’s a broad topic, but the newsletter is about my point of view on the intersection of technology, marketing, products/services and the impacts on consumers, businesses, and society in general.
What does Festina Lente mean? Make haste slowly.
Because the signal to noise ratio is entirely out of whack nowadays. All the incentives are misaligned. When publishers have to pump out content continuously for revenue, when platforms have to get us to “engage” with content, when agencies/consultants are pitching solutions that create work for them but provide no return on investment, when brands are asking about channels and technologies their echo chamber is hyping but have no relevance to their customers, it’s challenging to know what is what.
We live in an environment where everything requires attention all the time. See your favorite social platform or news site as examples. Even with the help of (dubious) algorithms, humans are incapable of filtering through that much data.
This newsletter is to filter out some of the BS.
This newsletter will only be relevant if my experience is valuable to you. Here is a refresher: I started my working life building SaaS products at startups, doing everything from market research, picking programming languages and toolsets, to writing code, and eventually architecting platforms at Fortune 500 companies used by millions of paying customers.
Then I transitioned to agency life playing the roles of brand strategist, creative director, information architect, video producer and director, and many others, for clients selling everything from hardware nails to $1M+ homes.
And in the meantime working on fascinating products like creating neural networks to do handwriting recognition for use in apps.
I’m pretty sure if you draw a Venn diagram, the intersection of people who can create a marketing plan and code standard Deep Learning algorithms from scratch is small. That’s my filter when I read an article in Forbes or Adweek authored by someone with a big shiny title about how this time some technology is going to be a game-changer.
Roy Amara was right: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.”
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