Branding vs. Marketing vs. CX

Posted — Aug 30, 2014

Branding vs. Marketing vs. CX

“The brand sets the stage and acts as the foundation for the company’s promise and decisions, the Forrester researcher told us. Customer experience, she said, tackles the implementation of the brand promise for customers, while marketing is the voice of the brand both in and outside of the organization.”

While all the lines are getting blurred, there are still distintctions.